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Campaign strategy
Find the path. Frame the race. Make the decisions that turn a challenger into a credible threat.
Explore the work
Get To Paula Tickin Kentucky political strategy + creative
We makeincumbentssweat
Paula Tickin & Associates helps bold Kentucky candidates challenge entrenched incumbents with sharper strategy, stronger messaging, memorable creative, and fundraising built to move.
PT&A
THE NAME IS FUNNY.
THE WORK IS SERIOUS.
THE WORK IS SERIOUS.
✓ YOUR NAME HERE
Scroll. Paula has thoughts.
WHEN IT’S TIME FOR YOUR MESSAGE TO START STICKIN’ GET TO PAULA TICKIN.WHEN IT’S TIME FOR YOUR MESSAGE TO START STICKIN’ GET TO PAULA TICKIN.WHEN IT’S TIME FOR YOUR MESSAGE TO START STICKIN’ GET TO PAULA TICKIN.WHEN IT’S TIME FOR YOUR MESSAGE TO START STICKIN’ GET TO PAULA TICKIN.
01 / WHY PAULA
They’ve had their turn.
Now take yours.
Too many campaigns begin with the same playbook, recycled language, and quiet advice about waiting your turn.
We help challengers give voters a real choice and make entrenched power uncomfortable.
02 / WHAT PAULA DOES
Serious strategy.
Memorable campaigns.
A challenger rarely starts with the incumbent’s money, name recognition, or machinery. Clarity and nerve have to make up the difference.
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Messaging + creative
Build the identity, language, speeches, videos, ads, and signs that voters actually remember.
Explore the work03
Fundraising
Turn belief into momentum through a sharper case, disciplined outreach, and fundraising campaigns that move.
Explore the work
STRATEGY
CREATIVE
FUNDRAISING
03 / MEET THE COLLECTIVE
We are all
Paula Tickin.
Building coalitions, organizing communities, advancing economic development, raising money, shaping public narratives, and connecting the people who need to be in the room.
04 / PAULA’S KIND OF CANDIDATE
For candidates who aren’t waiting their turn.
From city council to the United States Senate, the size of the office matters less than the seriousness of the candidate.
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You’re challenging an entrenched incumbent.
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You aren’t asking for anyone’s permission to be on the ballot.
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You’re willing to campaign boldly and differently.
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You can handle honest advice and hard work.
THE PAULA PROMISE
Bold doesn’t mean reckless.
The strongest challenger campaigns disrupt expectations while staying disciplined about where they’re going and why.
Honest adviceClear strategyCreative with a reasonKentucky only
CONFIDENTIAL CONSULTATION
Your opponent has a head start.
Tell Paula what you’re thinking, what you’re up against, and why this race matters.
When it’s time for your message to start stickin’, get to Paula Tickin.